Volvo Construction Equipment
CareTrack campaign advertising
Brief & Objectives
Volvo developed a technology which can be fitted to machines to track position and performance and maximise productivity. Our challenge was to demonstrate this with imagery to be used throughout the campaign, utilising existing Volvo stock photography.
We created a suite of imagery using a 'blue line' device and key information icons to illustrate the tracking and data capture nature of the technology. This was placed within the corporate Volvo framework for adverts, posters and sales literature.
The imagery was rolled out across the campaign throughout Europe.