Virbac Animal Health
Indorex and Effipro flea treatment campaign
Brief & Objectives
Effipro is a spot-on flea treatment for pets, and Indorex is a spray flea treatment for the home. Two separate products combine to provide a total solution to fleas, ticks and house dust mites. The problem was how to market them together...
Our solution was to create a Flea Free Zone concept with an eye-catching and customer-friendly illustration style. The campaign was designed to be bold, bright and fun to appeal to customers in the vet’s waiting room.
The design made for great stand out on Consumer posters, advertising, a window cling and a CDU for vet waiting rooms. We also created a desk pad calendar for vet practice receptionists to help them understand the full range of products available.