Miss Rhino shoe branding and packaging design
Brief & Objectives
Start-rite already had the Rhino shoes brand for boys and we were tasked with creating the girls version, Miss Rhino.
We created the Miss Rhino branding using some lighter, bright colours contrasting with the more edgy black background. The branding was then rolled out across in-shoe label, shoebox, bag and promotional keyring.
The branding was rolled out instore and online.