Re:creation
'Goggle Eyes' pack design
Brief & Objectives
This exciting award-winning* family board game involves wearing a pair of glasses with interchangeable lenses which distort your vision whilst you draw.
Solution
We designed the packaging to be fun but also try and communicate how the game is played. The glasses were presented on pack through a window which we used to full potential by placing a humorous character behind, this was complemented by bright graphics for strong on-shelf impact. A modern illustration style was used to clearly convey game play.
Results
A bright, fun pack that jumps off the shelf.
(*Family Game of the Year, Denmark)
