New York Soup Co Fully Loaded Soup Packaging
Brief & Objectives
Following our work on the New York Soup Co deli-inspired soup packaging and website, the client was looking for range extension designs for their chunky ‘Fully Loaded’ soup.
We retained the overall brand style whilst highlighting the chunky qualities with a bold Fully Loaded sub-branding. To push the new flavours we also designed an on-pack flash to promote their competition to win a trip to New York.
These 4 tasty flavours were successfully listed in Tesco stores and created a great range feel alongside the Skinny and Limited Edition soups we also designed.