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Is your website responsive?
By Sam 0 Comments
An article in The Drum recently reported on a surge in mobile traffic in January due to the number of consumers receiving smartphone and tablet devices as Christmas gifts. Taking our own website as an example, in 2011 the percentage of visitors to our website using a mobile device was 4% – this went up to 8% in 2012, and is set to increase further as we move to a more mobile age of digital. In 2012 Google reported that by 2013 more than half of website visits will come from mobile devices rather than desktops or laptops. (Source: Webdesigner Depot)
These facts, plus general commentary on the future of digital marketing, confirms it's now more important than ever to ensure your website is responsive to these mobile devices. It's no longer enough to have a static website - it needs to be optimised and scalable to respond to visitors, however they view it.
If you're considering having a new website built, now's the time to think about how it will work on mobile devices. There are web development tools and frameworks (such as Twitter Bootstrap) available to enable your website to be sleek and intuitive, which can be included as part of the redesign package.
If you have an existing website that needs a refresh, it may be possible to amend it to be scalable or you may need to have a mobile site built to run alongside it. It's also essential to ensure your emailers are also scalable for mobile.
Your website can be set up to recognise the technology being used to view it and will redirect mobile users automatically to the mobile site.
Take a look at some of the responsive websites we've worked on for our clients:
Or some more examples on:
The Finishing Post is a design and marketing consultants, based in Suffolk, East Anglia.
To find out more about how we can help your business visit: www.thefinishingpost.com