The Finishing Post

We are all used to seeing QR codes on packaging, leaflets, billboards, buses etc. but  the clever leprechauns at Guinness have created a "drink activated" QR code. I say drink activated in inverted commas because the QR code on the pint glass does not appear when the glass is used in conjunction with any other beer or cider brand, strictly Guinness. I think its such a great way to increase sales and differentiate Guinness as a brand. I think next up Bacardi should release a cocktail glass for Mojitos, Cosmos and screwdrivers.

So I thought I'd look at the advantages of investing in QR codes and give my thoughts as a consumer.

1. They are convenient - no longer will people lose blood circulation by having to lug around hundreds of brochures. A simple scan of a QR code gives the consumer all the information they need to know in an accessible format. Literature overload often ends up in the bin, so it also saves the planet too.

2. A QR code used correctly can allow its users to visit their websites, send emails and dial telephone number without having to search or type a thing. Like most things in life, the more accessible, the better.

3. It gives the consumer excitement - I actually want to buy a pint of Guinness now just to see the QR code appear. Despite the fact I probably won't like the taste, as I'm more of an archers and lemonade type of girl.

Guinness will definitely make profit from me - will you try the QR pint?