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By Alex 0 Comments
I watched a fantastic factual drama on BBC recently called "We'll take Manhattan". It was a portrayal of how the photographer David Bailey started his career in fashion photography in the 60s and discovered the unlikely model Jean Shrimpton. The programme was cast incredibly well and if you didn't see it, check out iPlayer or the soon to be released DVD, I'm sure you'll like it.
In case you don't know the story, it was about the way David Bailey and Jean Shrimpton changed the way fashion was portrayed through one iconic Vogue photoshoot in New York.
Not only was I completely taken by the acting, the scenery, the story and the photography, I was also totally blown away by the integrity of David Bailey. He basically raised two fingers up to the way conventional fashion photography was undertaken and did his own thing. A risk for sure, but he believed in himself and the way Jean worked the camera. The result being a totally new way to shoot fashion back then and is still used for inspiration today.
This iconic shoot and story has compelled me to write this and has given me extra inspiration to keep the creative flowing and keep suggesting concepts to our clients that move away from 'safe'.
Sure the brief still has to be met but there is often the opportunity for something fresh and new.
I'll leave you with the words of the great Albert Einstein…
"The definition of insanity is doing the same thing over and over and expecting it to come out different"