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Products in Pixels
By Dan 2 Comments
TV Advertising. What does it say to you? What jumps into your head? Bouncing balls, snappy slogans, your favourite celeb voice-over or a fat man singing opera for insurance?
I love creative advertising. It doesn't have to be a blockbuster budget, just good ideas being put together well to make something memorable, desirable, and often iconic. So many advertising campaigns are due such a vast amount of credit for the creative idea, brand positioning and finishing process – which usually gets missed by the viewer, (who over time and saturation, has, to some extent become consciously immune to most advertising they see on the box.) Some adverts deserve to be buried below the sea and forgotten forever. Today's adverts are a true mix of clever and inspirational creativity and budget, annoying and frankly a waste of air time ads – think Sony versus any toothpaste TV advert out at present.
I'm not going to start spouting off all my favourite adverts and the worst adverts, I'll leave that to you to decide, but I do want to give you this little fun list of ad slogans. There are of course loads more I could have jotted down, but see how many brands you know. I wonder how many of these are embedded subconsciously into your craniums. Feel free to test us with your own!
"Don't leave home without it."
"It's good to talk."
"Plop, plop, fizz, fizz, oh what a relief it is."
"The Citi never sleeps."
"Vorsprung durch technik."
"Nothing, but nothing, but fruit"
"M'm! M'm! Good!"
"Snap! Crackle! Pop!"
"Because your worth it."
"Finger lickin' good."
"Ideas for life"
"Just do it."
"Don't just book it…"
"Let your fingers do the walking."
"Once you pop, you just can't stop"
"Work, Rest, Play"
"Every little Helps"
"Taste the rainbow"
Add your comment
18th January 2012
Great list and makes you appreciate what important part the sign off/slogan has in a campaign. Interesting too that, apart from 'Schhh', 'Citi' and 'lickin', all the words are everyday examples of what the English dictionary has to offer and cannot independently be trademarked or 'owned'.
I really love the simplicity of the two and three word slogans.
So, to keep with the theme, but not limiting to sign-offs, see if you remember which campaigns these come from:
"Hey Mr Beaver..."
"You can't resist them"
"Splash it all over"
Finally, I'll leave you with this question...
"What is the mark of a man?"
17th January 2012
Probably for the more mature Admanistas among you.
Go to work on an egg'
It is, are you?
Sometimes you feel like a nut, sometimes you don't.
Have it your way.
Probably the best beer in the world.
It's what your right arm's for.
Put a tiger in your tank.
If you want to get ahead, get a hat.
Have a break. Have a Kit-Kat.
You can break a brolly but you can't k-nacker a Knirps.
and one that should have made it....
by word of mouse
and wasn't the 'work rest and play' slogan penned by Murray Walker (BBC commentator)