The Finishing Post

TV Advertising. What does it say to you? What jumps into your head? Bouncing balls, snappy slogans, your favourite celeb voice-over or a fat man singing opera for insurance?

I love creative advertising. It doesn't have to be a blockbuster budget, just good ideas being put together well to make something memorable, desirable, and often iconic. So many advertising campaigns are due such a vast amount of credit for the creative idea, brand positioning and finishing process – which usually gets missed by the viewer, (who over time and saturation, has, to some extent become consciously immune to most advertising they see on the box.) Some adverts deserve to be buried below the sea and forgotten forever. Today's adverts are a true mix of clever and inspirational creativity and budget, annoying and frankly a waste of air time ads – think Sony versus any toothpaste TV advert out at present.

I'm not going to start spouting off all my favourite adverts and the worst adverts, I'll leave that to you to decide, but I do want to give you this little fun list of ad slogans. There are of course loads more I could have jotted down, but see how many brands you know. I wonder how many of these are embedded subconsciously into your craniums. Feel free to test us with your own!

"Don't leave home without it."
"It's good to talk."
"Plop, plop, fizz, fizz, oh what a relief it is."
"The Citi never sleeps."
"Vorsprung durch technik."
"Nothing, but nothing, but fruit"
"M'm! M'm! Good!"
"Snap! Crackle! Pop!"    
"Because your worth it."
"Finger lickin' good."
"Ideas for life"
"Schhh...You-Know-Who."
"Reassuringly expensive."
"Just do it."
"Don't just book it…"
"Let your fingers do the walking."
"Think Different"
"Once you pop, you just can't stop"
"Work, Rest, Play"
"Connecting People"
"Every little Helps"
"Taste the rainbow"